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About Us
Strategic Innovations, Inc., Developer of iVidCast™
Strategic Innovations, Inc. is a Silicon Valley-based company with offices in Los Gatos, California, and Pawley's Island, South Carolina, that provides consulting and training services to customers predominately in the senior housing and healthcare industry. In early 2007 the company will launch iVidCast™, a training system for direct care providers using iPods for viewing short-segment training videos at the point of service.
Founders
- Morgan Lyle - Founder & President/CEO
Strategic Innovations, Inc., Developer of iVidCast™
- Karen Hodge - Vice President of Marketing
Strategic Innovations, Inc., Developer of iVidCast™
Board of Directors
Morgan Lyle
Founder & President/CEO
Strategic Innovations, Inc., Developer of iVidCast™
Morgan Lyle is founder, president and CEO of Strategic Innovations, Inc., based in the Silicon Valley near San Francisco. Under Ms. Lyle's direction, Strategic Innovations offers training and consulting services predominately to the senior housing and healthcare industry. In early 2007 the company will launch iVidCast™, a training system for direct care providers using iPods for viewing short-segment training videos at the point of service.
Ms. Lyle has extensive experience training both management and direct care staff, which has given her insight into different learning styles - what motivates workers and what falls short. Her observations led her to develop iVidCast, a form of training that she believes will be the catalyst for positive change in how direct care is delivered to seniors. Her company is collaborating with Senior Marketing Solutions, LLC, to develop and market the eLearning components for iVidCast, which include training for customer service, dementia care, marketing and resident care services.
Ms. Lyle's career in healthcare began in 1972 and includes experience in marketing, sales and customer service training, operations, quality assurance, frontline management, and regulatory compliance for senior housing communities, assisted living facilities, nursing homes, and home health agencies. A healthcare consultant since 1985, she has conducted market and consumer research in more than 100 markets for both nonprofit and for-profit clients. Her parallel career in marketing and operations provides a depth of understanding that she views as a tremendous asset in the development of training for the senior housing and healthcare industry.
Ms. Lyle has extensive experience in developing programs and services for persons with memory loss. She has personally opened more than 25 memory care units throughout the United States and has developed turnkey memory care programs for several national companies, including Chicago-based Covenant Retirement Communities, with 14 locations across the country. At Covenant she also developed training programs for nursing home admissions and networking/community outreach.
Among other clients has been the nation's largest not-for-profit long term care organization, Evangelical Lutheran Good Samaritan Society, with 21,000 employees in 25 states, where Ms. Lyle co-developed a sales training program specifically tailored to align with the organization's core values, missions and culture change initiative.
Ms. Lyle has a Bachelor of Arts degree in psychology from Emory University in Atlanta, Ga., and attended Disney Institute's course on "Managing Creativity and Innovation." She also completed a five-day "How to Train the Trainer" program at Belmont University's Frist Center in Nashville, Tenn., a premier learning center devoted to providing professional development and tailored learning opportunities to those working with senior adults, ultimately enhancing quality of life for elders.
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Karen Hodge
Vice President of Marketing
Strategic Innovations, Inc., Developer of iVidCast™
Karen Hodge is Vice President of Marketing for Strategic Innovations, Inc., and a member of the company's Board of Directors. She is based in the east coast office of Strategic Innovations, in Pawley's Island, South Carolina (the company is headquartered in the Silicon Valley near San Francisco). Strategic Innovations offers training and consulting services predominately to the senior housing and healthcare industry. In early 2007 the company will launch iVidCast™, a training system for direct care providers using iPods for viewing short-segment training videos at the point of service. One of Ms. Hodge's primary roles with Strategic Innovations will be to market the eLearning components for iVidCast, which include training for customer service, dementia care, marketing and rehabilitation services.
For more than 20 years, Ms. Hodge has worked as a national consultant and corporate marketing specialist. She is President of Senior Marketing Solutions, LLC, a company she founded that specializes in the marketing and sales of retirement housing. She has worked with more than 40 not-for-profit corporations, developers and related healthcare providers on new program development, presales, and creative marketing solutions to reposition senior housing. This includes developing strategic plans, conducting market research, designing and executing marketing plans, and managing sales team development.
With a diverse range of experience that includes upscale urban life care communities and senior rental housing under HUD section 232 programs, Ms. Hodge has a broad base of knowledge on senior housing issues. She is a frequent speaker at state and national conferences, including several appearances at AAHSA, presenting on topics that range from repositioning to sales strategy to web marketing. She has served in a corporate marketing role in for-profit as well as not-for-profit organizations including Asbury Services Inc. based in Gaithersburg, Maryland. She also has worked with a number of nationally recognized consulting firms including Walker Methodist ElderCare Services, Inc., in Minneapolis, and two respected firms based in Washington, D.C, Van Scoyoc Associates and Howell Associates.
Ms. Hodge holds a Master of Science degree in housing and resource management, incorporating marketing and design, and a Bachelor of Science degree in interior design from Virginia Tech in Blacksburg, Va.
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Board of Directors
In addition to the company's founder, Morgan Lyle, who serves as President and CEO, and Karen Hodge, Vice President of Marketing, the members of Strategic Innovations' Board of Directors are:
Ron Poncy, Vice President of Operations
Ron Poncy has extensive experience as a project manager in video/audio production. He sees iVidCast's most compelling feature as its flexibility for on-the-spot learning for unlimited topics, and believes this is the most dynamic learning and coaching tool on the market.
Lewis Greer, Director
Lewis Greer has extensive experience as a director and producer, having written and produced 300 podcasts and more than 50 videos. He believes providing excellent training in a new and innovative way through iVidCast is a powerful idea that will make a difference in the lives of caregivers and their patients. Mr. Greer is co-founder of Do Good Music, where he has used his knowledge of business and high tech, combined with his involvement as a songwriter and music industry professional, to help build one of the most powerful teams of experts ever assembled for the benefit of independent musicians.
Craig Stuber, Director
Craig Stuber has 27 years of experience in the high-tech industry. He has worked as the Director of Technology at JNI Corporation, where he advised on industry specific technical trends and explored technologies for product development. Mr. Stuber has also engineered a host adapter line and has been awarded two patents for hardware architecture. He holds a Master's degree in scientific instrumentation from University of California, Santa Barbara, and a Bachelor's degree in physics from California State University, Fresno.
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